The aim of this online workshop is to help business owners or staff who are now taking on the responsibility of sales, to gain a strategic insight and “helicopter” view in order to develop cost effective strategies to generate sales. Participants will learn the necessary skills to help them explore new avenues for generating leads, effectively network both on and off line, build alliances and develop opportunities with existing clients.  They will also learn the steps to create slick, results driven, targeted and cost-effective sales campaigns (direct mail, email and telephone) to develop relations and win sales.