The Carlow Nationalist will be hosting the first of 3 business-focused sessions in The Talbot Hotel at 10am on Wednesday 11th March.
This session entitled Influence to Win: How to Communicate, Persuade and Sell Smarter in the Future Marketplace is a practical, focused session designed to help SME’s upskill, adapt and grow.
In today’s crowded and competitive marketplace, information alone is no longer enough to win customers. This workshop explores how modern businesses must shift from simply promoting products to building influence.
Attendees will learn how to communicate more persuasively, position themselves as trusted authorities, and use smarter sales strategies to reduce price pressure and increase conversion.
Practical, relevant, and commercially focused, this session will equip business owners with the tools to stand out, build stronger relationships, and drive sustainable growth.
Meet Riad Zouhneir
Riad Zouheir has over 20 years of experience in marketing and media, and is widely
recognised for helping local businesses accelerate growth through strategic offline and digital
campaigns.
He works closely with leading media groups, including The Irish Times Group, supporting
revenue development, commercial strategy, and advertiser education initiatives.
A data-driven marketer with deep commercial expertise, Riad specialises in multi-channel
acquisition strategies across PPC, display, paid social, SEO, press, TV, and radio. He
designs and delivers Business Club programmes and sales training frameworks that strengthen
client relationships, increase market share, and drive sustainable revenue growth for media
partners.
Over the course of his career, Riad has delivered more than 300 conferences and highimpact
growth workshops internationally, equipping business owners and sales teams with
practical strategies to communicate more effectively and convert marketing investment into
long-term profitability.
Born in Paris and based in London for over 25 years, Riad combines international perspective
with hands-on commercial experience, bringing clarity, structure, and measurable
results to every market he works in.
recognised for helping local businesses accelerate growth through strategic offline and digital
campaigns.
He works closely with leading media groups, including The Irish Times Group, supporting
revenue development, commercial strategy, and advertiser education initiatives.
A data-driven marketer with deep commercial expertise, Riad specialises in multi-channel
acquisition strategies across PPC, display, paid social, SEO, press, TV, and radio. He
designs and delivers Business Club programmes and sales training frameworks that strengthen
client relationships, increase market share, and drive sustainable revenue growth for media
partners.
Over the course of his career, Riad has delivered more than 300 conferences and highimpact
growth workshops internationally, equipping business owners and sales teams with
practical strategies to communicate more effectively and convert marketing investment into
long-term profitability.
Born in Paris and based in London for over 25 years, Riad combines international perspective
with hands-on commercial experience, bringing clarity, structure, and measurable
results to every market he works in.
