Get Found. Get Trusted. Get Chosen.
Today’s customers rarely make a decision after seeing a business just once. They may notice an advert in the newspaper, search for the business on Google, visit its website, check its reviews and explore its social media before deciding who to contact or buy from.
This practical workshop brought to you by THE NATIONALIST will show local businesses how to build a stronger online presence, earn customer trust and turn greater visibility into enquiries and sales. Attendees will discover how free and affordable digital marketing and AI tools can help them save time, create better content and communicate more effectively without needing a large marketing budget or specialist technical knowledge.
The workshop will also explain how appearing in a trusted local newspaper and on its established website can help a business become more recognised in its community. Print can create awareness and encourage people to search for the business online, while relevant articles, business profiles and links from a trusted local website can generate referral traffic and help strengthen the business’s local relevance and visibility on Google.
During the workshop, attendees will learn how to:
- Improve their visibility on Google and in local searches
- Strengthen their website and online business profile
- Build trust through reviews, useful content and consistent communication
- Use social media more effectively and know what to post
- Use AI to generate ideas, improve marketing messages and create content faster
- Make better use of email, video and WhatsApp to stay connected with customers
- Understand how newspaper coverage and trusted local website links can support recognition, website traffic and local search visibility
- Combine print and digital marketing to create more customer touchpoints
- Track what is working using free measurement tools
The session will be practical, easy to understand and designed specifically for small and medium-sized businesses. Attendees will leave with simple ideas and tools they can start using immediately.
